The next project for Type 3 we had to design a product that people (student designers) could use to learn about a specific part of typography / typesetting. We were supposed to choose an aspect about type that we necessarily did not know ourselves / something we could have used when learning to typeset The Exegesis. After typesetting The Exegesis, I realized my biggest issue was margins and layout design. So, I teamed up with Brooke Cirone to develop a product that people can play with to help view text boxes in a manipulative and creative way. This helped me understand spatial value, and understanding that layouts don't just have to be boxes - they can be any shape you please. We also had to develop packaging, I wanted to create a box with a sticker to show the branding - but time and costs became a big issue. We chose a clear holder to hold all of the materials in that could essentially be packaged the way it came, with a handy dandy holder to place materials and can be easily stored when not in use.
PART ONE: research I first started out with this project with research and figuring out what rhetoric is. Definitions: the art of effective or persuasive speaking or writing, especially the use of figures of speech and other compositional techniques. language designed to have a persuasive or impressive effect on its audience, but often regarded as lacking in sincerity or meaningful content. The ends justify the means Nice Quotes: “Every manufactured item send out signals to the mind or emotions. These signals - strong or weak, wanted or unwanted, clear or hidden, create feelings.” - Dieter Rams “For Rhetoric, language is never simply a form of expression: it is a functional tool that is manipulated to achieve desired ends.” - Ellen Lupton “Misunderstanding associates rhetoric with the bombastic and hollow, with fraud and seduction, with deceit and sheer ornamentation. The long history of this art, in contrast to popular assumptions, tells us that rhetoric has been concerne...
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