Critique on Kelsey Mack's type project:
Instantly the waves of type grabbed my attention. Some waves stay consistent throughout the piece, all forming the same waves through each line of type. Some of the words are changed to a different typeface, which some are very successful in pulling out information like the word Kremlin's scale and bold typeface instantly draws my attention there. There are some issues with letter spacing, like the word "Kremlin" the r and e are very close together which i'm sure is because of the curve it sits on but kerning could have helped. Some of the shifted typefaces / scale of type overlaps other type, creating irregular spacing - i'm not sure if that is a right design decision because these hefty holes in the body feel erratic. Some work well though, the "oh" covers up the text above nicely. Curvilinear lines aren't exact, for example the spiral on the bottom seems to have ridges in it, not a nice smooth curve like the spiral towards the top. Further away I can't see this issue but up close I can. This is the exact opposite from the body text - from close up the curves are smooth throughout the piece, but from farther away it seems they have some jaggedness. The typeface choice for "enslave the whole world" seems out of place since this is the only time this face is used. The placement of the body text is shifted towards the right a bit and not centered which feels a bit unstable/irregular since there is nothing balancing it out. I think that there could be more differentiating type - more scale proportions, bolder words, even letter spacing. There could be more differentiating lines as well, the consistency works nicely as a body to read but does not hold my attention very long because there isn't much direction. Nicely done!
Instantly the waves of type grabbed my attention. Some waves stay consistent throughout the piece, all forming the same waves through each line of type. Some of the words are changed to a different typeface, which some are very successful in pulling out information like the word Kremlin's scale and bold typeface instantly draws my attention there. There are some issues with letter spacing, like the word "Kremlin" the r and e are very close together which i'm sure is because of the curve it sits on but kerning could have helped. Some of the shifted typefaces / scale of type overlaps other type, creating irregular spacing - i'm not sure if that is a right design decision because these hefty holes in the body feel erratic. Some work well though, the "oh" covers up the text above nicely. Curvilinear lines aren't exact, for example the spiral on the bottom seems to have ridges in it, not a nice smooth curve like the spiral towards the top. Further away I can't see this issue but up close I can. This is the exact opposite from the body text - from close up the curves are smooth throughout the piece, but from farther away it seems they have some jaggedness. The typeface choice for "enslave the whole world" seems out of place since this is the only time this face is used. The placement of the body text is shifted towards the right a bit and not centered which feels a bit unstable/irregular since there is nothing balancing it out. I think that there could be more differentiating type - more scale proportions, bolder words, even letter spacing. There could be more differentiating lines as well, the consistency works nicely as a body to read but does not hold my attention very long because there isn't much direction. Nicely done!
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