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Model of Communication

MODES OF PERSUASION // 2

Modes of Persuasion in my own words Ethos: Persuasion based on the reputation of the author. Pathos: Persuasion through direct emotional appeal. Logos: Persuasion through facts, data, and logic. Homework for Pathos: "continue 'pathos' development. bring a few refined examples to pin up for class. " I worked with different means of pushing imagery. I wanted to work with some of the icons I made from the Semiotics work, as well as actual pre-existing images to compare and contrast factory farms.

Semiotics Learning Summary

I chose Factory Farming as my social issue for our lesson in semiotics. Our first assignment was to collect statistics and figure out our representations. This is on another blog post but I will place it again below: Social Issue: Factory Farms Iconic Representation: Animals, cages, bars, overcrowding Statistics:  1. A typical supermarket chicken today contains more than twice the fat, and about a third less protein than 40 years ago 2. Hog, chicken and cattle waste has polluted 35,000 miles of rivers in 22 states and contaminated groundwater in 17 states. 3. Egg-laying hens are sometimes starved for up to 14 days, exposed to changing light patterns and given no water in order to shock their bodies into molting. It’s common for 5% to 10% of hens to die during the forced molting process. 4. According to one study, 65 percent of all hogs tested had pneumonia-like lesions on their lungs. Researchers believe this is due to ammonia and other gases released f...

Modes of Persuasion

Notes on Video 350 BCE Aristotle organized his Modes of Persuasion into three different categories that would help made things more appealing to audiences: “Of the modes of persuasion furnished by the spoken work there are three kinds  : Ethos - Persuasion is achieved by the speaker’s personal character when the speech is so spoken as to make us think him credible Pathos - Secondly, persuasion may come through the hearers, when he speech stirs their emotions Logos - Persuasion is effected through the speech itself when we have proved a truth or an apparent truth by means of the persuasive arguments suitable to the case in question.” Ethos: An Ethical Appeal Greek for “ character” - Persuading based of the character of the author Does the author have credibility? Establishing credibility, respectability, likeability, reputation, message quality. In Graphic Design: Maintaining credibility through the use of messages. Celebrities can help sustain an...

Intro to Semiotics

Homework :  1/18/2017 visible signs  by david crow  Objects and ideas aren't named at random. A name for one thing cannot be exchanged with another, since some words can contain different meanings. Especially with different languages, not everything in the world can be represented with one word. "Languages do not just find names for objects and ideas which are already categorised; languages define their own categories." (3) Language is constructed from small set of units called  phonemes . They are sounds used to pronounce and construct words. 'dog' has three phonemes: d, o, and g, which all represent the sound even in written form. " A sign is produced when these two elements [ signifier and signified ] are brought together." (5) "This idea of arbitrary representation based on agreement freed visual artists from a tyranny of words and was explored with much invention in the visual arts." (8) visual communication  by baldwin and rober...