Skip to main content

Modes of Persuasion

Notes on Video
  • 350 BCE Aristotle organized his Modes of Persuasion into three different categories that would help made things more appealing to audiences:
  • “Of the modes of persuasion furnished by the spoken work there are three kinds  :
    • Ethos - Persuasion is achieved by the speaker’s personal character when the speech is so spoken as to make us think him credible
    • Pathos - Secondly, persuasion may come through the hearers, when he speech stirs their emotions
    • Logos - Persuasion is effected through the speech itself when we have proved a truth or an apparent truth by means of the persuasive arguments suitable to the case in question.”
  • Ethos: An Ethical Appeal
    • Greek for “character” - Persuading based of the character of the author
      • Does the author have credibility?
    • Establishing credibility, respectability, likeability, reputation, message quality.
    • In Graphic Design: Maintaining credibility through the use of messages. Celebrities can help sustain and upkeep credibility / persuasion, but they can also change with time!
    • Extrinsic Ethos: Reputation based on prior knowledge and / or assumptions (about the author) . Based on previous understanding of the author, how credible does something seem?
    • Intrinsic Ethos: The impression created by the text itself (when you encounter it). What was the quality / reliability of the product / experience, that I encountered?
  • Pathos: An Emotional Appeal
    • Greek for “Suffering / Experience” Persuading by appealing to emotions
      • Does the message connect with me emotionally?
    • Establishing emotional use of language, generates sympathy (with the subject), conjures one’s imagination, uses sensory details (showing rich visuals).
    • In Graphic Design: (hang in there kitty poster, calvin klein sexy add)
  • Logos: A Logical Appeal
    • Greek for “word” - Persuading through the use of reasoning and logic
      • Does the message based on facts, evidence, or logic?
    • Makes a clear statement, logical reasons, factual evidence to back one’s claims
    • In Graphic Design: (taxonomies, statistics, reports)

Collection:

Ethos:


Pathos:



Logos:



Labels:

Comments

Post a Comment

Popular posts from this blog

Gestalt: Final

This post is going to be combining a few different class days in Visual Communication I. Wednesday 9/7 : We toured the Print Shop and got our information to print our final version of our Visual Order: Gestalt books. I did not get a desk crit with Emmy that day. Monday 9/12:  I was absent this day with a doctor's note, but I sent my mockup to Emmy, while others brought their printed mockups to class for group critiques. Wednesday 9/14:  This day we started our new project Monday Prototyping, which has it's own blog post. For Gestalt, I wanted to make this note to place the feedback I got on my mockup. Tyler Make body text lowercase. Words in capital letters have the same shape (a rectangle) so, they’re harder to distinguish Rethink horizontal lines, everything is already distinguishable in their own space Rethink border around both left and right side How to make everything more related First few pages have block behind text, but not the rest Emmy Too s...
Post a Comment
Read more

Semiotics Learning Summary

I chose Factory Farming as my social issue for our lesson in semiotics. Our first assignment was to collect statistics and figure out our representations. This is on another blog post but I will place it again below: Social Issue: Factory Farms Iconic Representation: Animals, cages, bars, overcrowding Statistics:  1. A typical supermarket chicken today contains more than twice the fat, and about a third less protein than 40 years ago 2. Hog, chicken and cattle waste has polluted 35,000 miles of rivers in 22 states and contaminated groundwater in 17 states. 3. Egg-laying hens are sometimes starved for up to 14 days, exposed to changing light patterns and given no water in order to shock their bodies into molting. It’s common for 5% to 10% of hens to die during the forced molting process. 4. According to one study, 65 percent of all hogs tested had pneumonia-like lesions on their lungs. Researchers believe this is due to ammonia and other gases released f...
Post a Comment
Read more