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Showing posts from February, 2017

MODES OF PERSUASION // 2

Modes of Persuasion in my own words Ethos: Persuasion based on the reputation of the author. Pathos: Persuasion through direct emotional appeal. Logos: Persuasion through facts, data, and logic. Homework for Pathos: "continue 'pathos' development. bring a few refined examples to pin up for class. " I worked with different means of pushing imagery. I wanted to work with some of the icons I made from the Semiotics work, as well as actual pre-existing images to compare and contrast factory farms.

Semiotics Learning Summary

I chose Factory Farming as my social issue for our lesson in semiotics. Our first assignment was to collect statistics and figure out our representations. This is on another blog post but I will place it again below: Social Issue: Factory Farms Iconic Representation: Animals, cages, bars, overcrowding Statistics:  1. A typical supermarket chicken today contains more than twice the fat, and about a third less protein than 40 years ago 2. Hog, chicken and cattle waste has polluted 35,000 miles of rivers in 22 states and contaminated groundwater in 17 states. 3. Egg-laying hens are sometimes starved for up to 14 days, exposed to changing light patterns and given no water in order to shock their bodies into molting. It’s common for 5% to 10% of hens to die during the forced molting process. 4. According to one study, 65 percent of all hogs tested had pneumonia-like lesions on their lungs. Researchers believe this is due to ammonia and other gases released from the massive amo

Modes of Persuasion

Notes on Video 350 BCE Aristotle organized his Modes of Persuasion into three different categories that would help made things more appealing to audiences: “Of the modes of persuasion furnished by the spoken work there are three kinds  : Ethos - Persuasion is achieved by the speaker’s personal character when the speech is so spoken as to make us think him credible Pathos - Secondly, persuasion may come through the hearers, when he speech stirs their emotions Logos - Persuasion is effected through the speech itself when we have proved a truth or an apparent truth by means of the persuasive arguments suitable to the case in question.” Ethos: An Ethical Appeal Greek for “ character” - Persuading based of the character of the author Does the author have credibility? Establishing credibility, respectability, likeability, reputation, message quality. In Graphic Design: Maintaining credibility through the use of messages. Celebrities can help sustain and up