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Gestalt: Mockup

This is from class on Wednesday 8/31. We had to find the rest of the definitions for the remaining terms which I will post underneath. While filling in remaining terms, we had to begin mockup for our Visual Order books. My digital mockup of my final book is posted here.


  • Similarity
    • When objects are related to one another by color, shape, or texture, viewers will group these individual elements together
  • Proximity
    • When the correlation of objects relies on how close the objects are to each other
  • Closure
    • When an object is incomplete, or not fully closed, but the overall shape can be perceived by filling in the missing information.
  • Continuation
    • When the viewer interprets a line of curve as a continuous path, rather than separate lines
  • Figure / Ground
    • The distinction and perception of objects that stand out from its background
  • Symmetry / Order
    • The impression that nothing in the composition is out of balance, missing, or wrong
  • Asymmetrical Balance
    • When unequal visual weight is balanced with one side containing a dominant element and the other containing several smaller objects
  • Dilation
    • A figure expanding from a central point
  • Focal Point
    • When the main point or object is emphasized or different to catch and hold attention
  • Uniform Connectedness
    • Elements that are considered more connected by visual characteristics, such as a line, than elements that are not

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