Type 3: Typeface Analysis

Modes of Persuasion

Notes on Video 350 BCE Aristotle organized his Modes of Persuasion into three different categories that would help made things more appealing to audiences: “Of the modes of persuasion furnished by the spoken work there are three kinds : Ethos - Persuasion is achieved by the speaker’s personal character when the speech is so spoken as to make us think him credible Pathos - Secondly, persuasion may come through the hearers, when he speech stirs their emotions Logos - Persuasion is effected through the speech itself when we have proved a truth or an apparent truth by means of the persuasive arguments suitable to the case in question.” Ethos: An Ethical Appeal Greek for “ character” - Persuading based of the character of the author Does the author have credibility? Establishing credibility, respectability, likeability, reputation, message quality. In Graphic Design: Maintaining credibility through the use of messages. Celebrities can help sustain an...

Dot + Visual Grammar

This is from class Wednesday 8/24: Dot + Visual Grammar, where we did 12 versions of each gestalt principle, with three themes to explore. My three themes were pills (medication), books, and nature. Out of all three I really like my nature photos, because I wanted to explore these principles through the environment instead of just objects. I also like my pills as well because I feel like they visually explain each principle better than the other two. I am going to post my favorite ones, as well as my contact sheet.

S.O.S Layout Assistance

The next project for Type 3 we had to design a product that people (student designers) could use to learn about a specific part of typography / typesetting. We were supposed to choose an aspect about type that we necessarily did not know ourselves / something we could have used when learning to typeset The Exegesis. After typesetting The Exegesis, I realized my biggest issue was margins and layout design. So, I teamed up with Brooke Cirone to develop a product that people can play with to help view text boxes in a manipulative and creative way. This helped me understand spatial value, and understanding that layouts don't just have to be boxes - they can be any shape you please. We also had to develop packaging, I wanted to create a box with a sticker to show the branding - but time and costs became a big issue. We chose a clear holder to hold all of the materials in that could essentially be packaged the way it came, with a handy dandy holder to place materials and can be easily s...

The Beehive

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